Catalpha’s Client – TheraPearl in the News
Melissa Gilbert wearing TheraPearl
TheraPearl, one of Catalpha’s clients, was recently mentioned in celebrity news.
Melissa Gilbert suffered a mild concussion & whiplash after hitting her head on the floor while competing on Dancing with the Stars. Great News for TheraPearl… She was photographed wearing her TheraPearl Neck Wrap and a little write up about it… see the links below with photos.
Catalpha Wins American Graphic Design & Advertising Awards!
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- TheraPearl TheraPals “BEST OF CATEGORY”
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- TheraPearl Packaging
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- TheraPearl Aisle Display
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- TheraPearl Spa Point of Purchase
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- TheraPearl Promotional Brochure
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- Smyth Jewelers Fall Catalog
In the American Graphic Design & Advertising Awards (AGDA 27), Catalpha Advertising & Design was recognized for our packaging and in-store POP solutions for TheraPearl – including a “BEST IN CATEGORY” for TheraPals packaging. The Smyth Jewelers Catalog and an Analysis print ad also received recognition.
Read more on Catalpha Wins American Graphic Design & Advertising Awards!…
“Showrooming” Is Killing Retailers: What Target Is Doing About It
Target is tired of losing sales to shoppers who come in to their stores and see the products they like, only to purchase them at a lower price online. In a letter to their vendors, Target has suggested that suppliers create special products that would set it apart from competitors and shield it from the price comparisons found in various software programs. According to The Wall St. Journal, in a tersely worded letter, Target says, “What we aren’t willing to do is let online-only retailers use our brick-and-mortar stores as a showroom for their products and undercut our prices without making investments as we do, to proudly display your brands.” Watch for more major retailers to boldly take a stand and fight “showrooming” as it continues to undercut their sales and profits.
Read more on “Showrooming” Is Killing Retailers: What Target Is Doing About It…
Catalpha Wins 2012 American Package Design Awards!
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- Skyway International, LLC – Lullaby Diapers
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- unBOWlievable Bows
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- CastMedic Designs – Click-It, Strap-It & Sock-It Medical Boot Fashions
In the 2012 American Package Design Awards competition, Catalpha Advertising & Design won three awards for our creative packaging solutions for:
- Skyway International, LLC – Lullaby Diapers
- unBOWlievable Bows
Read more on Catalpha Wins 2012 American Package Design Awards!…
What’s in a name?
Here are two articles that demonstrate how little it takes to seemingly ‘infringe’ on someone else’s product. You be the judge.
Read the articles and let me know where you stand – with the ‘little guy’ or with corporate?
